La Rural is an Argentine winery founded at the end of the 19th century in Maipú, Mendoza. It was inaugurated by Italian Felipe Rutini, the only begotten son of Don Francisco who already had a tradition of making and commercializing artisanal wines in his hometown of Ascoli Piceno. After immigrating to Argentina, Felipe began his first plantation of vineyards in Coquimbito.

At the end of 1885, they initiated the construction of a winery under the slogan, “Labor et Perseverantia” which they named “La Rural.” Over time, the they began cultivating more and more, extending to other locations like Los Corralitos and some zones of the Medrano. With growing demand, the winery grew as well and obtained beautiful oak casks and oak barrels. In 1919, Don Felipe Rutini dies and after many years and the consent of his widow, Angel Cavagnero agrees on the dissolution of the society with which the business was associated, leaving the company in the hands of Rutini’s descendents who had dedicated themselves to the learning of winemaking, particularly to red grape varieties. In the present-day, they possess four vineyards for cultivating in distinct zones of Mendoza, lacated at different altitudes and every one with a different microclimate to cultivate different varieties using the most advanced technologies.

Inside of the winery, you can find the Museo Regional del Vino (Regional Wine Museum), dreamt up by the oldest son of Felipe, Don Francisco Rutini, who in 1945 wanted to create a place to unite the most important elements of Mendoza’s winemaking history. However, in reality, it was his nephew Reina Rutini who materialized the project. This museum is now one of the most important in all of America, with 4,500 original pieces and artifacts from La Rural and other wineries.

MENDOZA WINERIES